Built around the trade.
CoreRange has been created by a team with experience across hardware, wholesale, retail, sourcing, merchandising and distribution.
We understand the independent trade because we have worked within it.
Our aim is simple: build better hardware ranges, support independent wholesalers across the UK and Republic of Ireland, and give retailers the products, content and merchandising tools they need to sell more.
Trade access is available to verified retailers, wholesalers, merchants and approved trade businesses.
Industry experience.
A new way of thinking.
CoreRange is not a traditional hardware importer built around a catalogue and a price list.
The company has been created by a team of experienced industry leaders with backgrounds across hardware, wholesale distribution, retail, sourcing, product development, ecommerce and merchandising.
We have spent years working with the businesses that sell these products every day.
That experience shapes everything we do — from the products we select and the way they are packaged, to the way retailers merchandise them and wholesalers distribute them.
We know the customer because we have spent our careers working with them.
Independent trade matters.
The independent hardware and ironmongery market remains one of the most knowledgeable and important parts of the trade.
CoreRange has been designed to support that network — not replace it.
We want independent wholesalers across the UK and Republic of Ireland to remain at the heart of how IronCore reaches the market.
Our role is to create the brand, develop the range, invest in packaging, product content and merchandising, and generate demand. Our wholesale partners remain central to supplying the customer.
We build the brand.
Our wholesalers build the relationships.
Retailers can discover IronCore, build displays and access product information through CoreRange, while purchasing remains supported through our approved wholesale network.
Designed to strengthen the wholesale channel.
We develop the brand, source the products, create the packaging, build the product data and support the marketing.
Our wholesale partners hold the relationship, supply the customer and remain the route to market.
Retailers receive a stronger range, better merchandising, better digital content and easier access to the information they need.
This model allows CoreRange to invest heavily in the brand and retailer experience without competing directly against the wholesalers who support the market.
A brand your customers can ask for.
We want IronCore to become a recognised trade brand that creates demand at retailer level.
That means giving our wholesale partners more than product.
We invest in IronCore as a visible, recognisable retail brand.
Our website, merchandising system and marketing help retailers discover and build an IronCore range.
Professional imagery, descriptions, specifications and ecommerce-ready data are available through the trade portal.
Retailers can build displays using the CoreRange Merchandiser before ordering.
Our range is developed around real retail requirements and feedback from the trade.
Approved wholesale partners can access relevant stock information through the secure portal.
Product imagery, web data and marketing assets are built to help wholesalers and their customers sell online.
CoreRange is designed to develop long-term relationships with approved wholesale partners rather than sell indiscriminately into the market.
Built from what customers actually need.
Too many hardware ranges are created from supplier catalogues.
Our approach starts with the customer.
We work with wholesalers, retailers, merchants and experienced industry professionals to understand:
- Which products sell
- Which ranges are missing
- Which sizes and finishes matter
- How products are displayed
- Where packaging creates problems
- Where retailers lose valuable space
- What information ecommerce customers require
- What makes products easier to sell and reorder
Feedback from customers continuously influences new product development and range expansion.
The range should follow the customer.
Not the factory catalogue.
Supporting independent trade across the UK & Ireland.
CoreRange is focused on building a strong network of independent wholesalers and retailers throughout the United Kingdom and Republic of Ireland.
We believe local and regional wholesalers remain essential because they understand their customers, their territories and their markets.
Our objective is not to replace those relationships. It is to give those businesses a stronger brand, better products and better tools to compete.
Approved wholesale locations appear here as the network grows.
More than products on hooks.
IronCore has been designed as a complete retail hardware system.
The range combines:
Product. Packaging. Data. Merchandising.
One system.
Everything you need to build a better range.
Retailers are a vital part of the CoreRange community.
Once verified, retailers can access the complete IronCore range and the tools needed to understand, select and merchandise it.
Retailers do not see wholesale stock levels. Retailers are directed to an approved wholesale partner to purchase products.
We are not here to cut out the wholesaler.
CoreRange communicates directly with retailers because modern retailers expect product information, imagery, merchandising tools and digital support from the brands they sell.
But product discovery and product supply are different things.
Our platform is designed to create demand and support the retailer while maintaining the role of our approved wholesale partners.
Retailers discover.
Wholesalers supply.
CoreRange supports both.
A range with a story worth selling.
IronCore gives independent wholesalers and retailers more than another hardware range. Our plastic-free packaging, space-efficient merchandising and charity packing partnerships create a distinctive proposition that customers can understand and businesses can be proud to support.
Experience from every side of the trade.
CoreRange brings together people with experience across different parts of the hardware industry.
This combined knowledge influences how the company operates and how the IronCore range is developed.
Different backgrounds.
One understanding of the customer.
A better hardware range needs a better trade network.
We are building IronCore with ambitious independent wholesalers and retailers throughout the UK and Republic of Ireland.
If you are interested in stocking, distributing or specifying the range, start a conversation with our trade team.